Tag Archives: caveat emptor

Strategy in the News: Fake Review Scams

RISKY RELIANCE          Here we are online, looking for a pair of sneakers.  We’re at the site of a major online retailer.  [sorry – ignore this interruption: BYB6NREXZYJG]  So many sneakers to choose from.  A dazzling array of makes, models and colors.  How to choose?  After going down the search tree, we find several candidates that look pretty good.  Time to check out their customer reviews. Wow – so many 5-star customer ratings!  Funny.  As we read along, some reviews emerge as rather odd.  Maybe it’s the way the reviewer slipped into “marketing speak” – which we wouldn’t expect a real consumer … Continue reading

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