Category Archives: strategy in the news

Strategy in the News: Fake Review Scams

RISKY RELIANCE          Here we are online, looking for a pair of sneakers.  We’re at the site of a major online retailer.  [sorry - ignore this interruption: BYB6NREXZYJG]  So many sneakers to choose from.  A dazzling array of makes, models and colors.  How to choose?  After going down the search tree, we find several candidates that look pretty good.  Time to check out their customer reviews. Wow – so many 5-star customer ratings!  Funny.  As we read along, some reviews emerge as rather odd.  Maybe it’s the way the reviewer slipped into “marketing speak” – which we wouldn’t expect a real consumer … Continue reading

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Strategy in the News: Witch’s Horns

Recently in the news, reported by the Fox Network and various newspapers, incl. my local Coloradoan:  A North Carolina woman of the Wiccan faith locked horns with school district administrators.  She attempted to convince them not to allow the distribution of Christian bibles at the school her daughter was attending. The school district did so, anyway.  How to deal with this?  As it happens, the law gave the mother, Ginger Strivelli, just what she needed to devise a strategy that created an untenable dilemma for the administrators. The law reads that the administration has two choices.  1) If they refuse the … Continue reading

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